//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Parganas, Petros"
~subject:"Brand management"
~subject:"Consumer switching intentions"
~subject:"Profisport"
~subject:"brand attributes"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer switching intentions
Profisport
brand attributes
Professional sports
4
Sportmarketing
4
Sports marketing
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Social Web
3
Social web
3
Sport organization
3
Sportorganisation
3
Football
2
Fußball
2
Internet marketing
2
Online-Marketing
2
social media
2
Arbeitsgruppe
1
Beziehungsmarketing
1
Brand associations
1
Facebook
1
Fan clubs
1
Instagram
1
Professional soccer
1
Relationship marketing
1
Social media
1
Sponsoring
1
Sponsorship
1
Sport
1
Sports
1
Switching behaviour
1
Team
1
Twitter
1
Wechselverhalten
1
brand management
1
fan responses
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Parganas, Petros
Kunkel, Thilo
22
Biscaia, Rui
18
Funk, Daniel C.
17
Ko, Yong Jae
13
McDonald, Heath
13
Doyle, Jason P.
11
Heere, Bob
11
Byon, Kevin K.
10
Drayer, Joris
10
Dwyer, Brendan
10
Inoue, Yuhei
10
James, Jeffrey D.
10
Nufer, Gerd
10
Pedersen, Paul M.
10
Zhang, James J.
10
Andreff, Wladimir
9
Chadwick, Simon
9
Desbordes, Michel
9
Filo, Kevin
9
Katz, Matthew
9
O'Reilly, Norm
9
Uhrich, Sebastian
9
Breuer, Christoph
8
Chanavat, Nicolas
8
Shapiro, Stephen L.
8
Shuv-Ami, Avichai
8
Vrontis, Demetris
8
Yoshida, Masayuki
8
Ballouli, Khalid
7
Burmann, Christoph
7
Bühler, André W.
7
Cho, Heetae
7
Cobbs, Joe
7
Dickson, Geoff
7
Kim, Yu Kyoum
7
Koronios, Konstantinos
7
Lock, Daniel
7
Manoli, Argyro Elisavet
7
Richelieu, André
7
Schreyer, Dominik
7
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
2
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
3
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
4
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->