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~person:"Park, C. Whan"
~type_genre:"Hochschulschrift"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand management ; Vol. 1
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Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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