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~person:"Park, Chang Hee"
~person:"Parreño Selva, Josefa"
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Sales promotion
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Verkaufsförderung
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Park, Chang Hee
Parreño Selva, Josefa
Gedenk, Karen
14
Neslin, Scott A.
13
Usman, Osly
12
Görtz, Gunnar
11
Mullin, Roddy
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Rajagopal
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Malik, Garima
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Ailawadi, Kusum L.
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Kind, Hans Jarle
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
1
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ECONIS (ZBW)
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1
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
2
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
3
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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