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~person:"Park, Hyun Hee"
~person:"Yoon, Hye Jin"
~subject:"Cognition"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Aufsatz in Zeitschrift
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Park, Hyun Hee
Yoon, Hye Jin
Chang, Chingching
5
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4
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4
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3
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International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
2
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
3
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
4
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
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