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~person:"Park, Myeong-cheol"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
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Bundling
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Consumer behaviour
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Leistungsbündel
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Lock-in effects
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Park, Myeong-cheol
Oehler, Andreas
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Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
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