//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Parsad, Chandan"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity-Werbung
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
3
Brand image
3
Celebrity endorsement
3
Internet marketing
3
Markenimage
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Werbewirkung
3
Advertising
2
Cluster analysis
2
Clusteranalyse
2
Data Mining
2
Data mining
2
Enjoyment
2
Online Reviews
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Attitude towards the advertisement
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Cluster Analysis
1
Consumer involvement
1
Customer satisfaction
1
Data security
1
Datensicherheit
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Enthusiastic Reviewers
1
Intention to Write Review
1
Involvement
1
Kundenzufriedenheit
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Conference paper
Article in journal
3
Language
All
English
3
Author
All
Parsad, Chandan
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
D'Rozario, Denver
4
Erfgen, Carsten
4
Jain, Varsha
4
Liu, Matthew Tingchi
4
Pradhan, Debasis
4
Um, Nam-Hyun
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Carlson, Brad D.
3
Dennis, Charles
3
Derdenger, Timothy P.
3
Dwivedi, Abhishek
3
Fan, Fei
3
Fink, Janet S.
3
Foroudi, Pantea
3
Fowler, Kendra
3
Franck, Egon
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Ko, Yong Jae
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
3
more ...
less ...
Published in...
All
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
3
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->