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~person:"Pauwels, Koen"
~person:"Phau, Ian"
~person:"Stafford, Marla Royne"
~subject:"Fernsehwerbung"
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Advertising effects
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Pauwels, Koen
Phau, Ian
Stafford, Marla Royne
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Advertising and violence : concepts and perspectives
1
Journal of advertising research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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2
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
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3
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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