//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pauwels, Koen"
~person:"Phau, Ian"
~person:"Stafford, Marla Royne"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Advertising effects
54
Werbewirkung
54
Consumer behaviour
30
Konsumentenverhalten
30
Advertising
25
Werbung
23
Internet marketing
10
Online-Marketing
10
Emotion
7
Australia
5
Australien
5
Gesundheit
5
Health
5
Marketing management
5
Marketingmanagement
5
Target group
5
USA
5
United States
5
VAR model
5
VAR-Modell
5
Zielgruppe
5
Brand image
4
Brand management
4
Children
4
Cognition
4
Kinder
4
Kognition
4
Markenführung
4
Markenimage
4
Brand
3
Fernsehwerbung
3
Geschichte
3
History
3
Jugendliche
3
Markenartikel
3
Measurement
3
Messung
3
Supplier relationship management
3
Television advertising
3
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Language
All
English
3
Author
All
Pauwels, Koen
Phau, Ian
Stafford, Marla Royne
Srinivasan, Shuba
4
Dekimpe, Marnik G.
3
Hanssens, Dominique M.
3
Ferguson, Jodie L.
2
Mohan, Mayoor
2
Anderson, Eric T.
1
Berkmann, Manuel
1
Boldt, Alexander
1
Chen, Haipeng
1
Dass, Mayukh
1
Dekimpe, M. G.
1
Fang, Eric
1
Guenther, Miriam
1
Guenther, Peter
1
Göttling, Janine
1
Hansen, Karsten T.
1
Hanssens, Dominique M
1
Huang, Minxue
1
Huhmann, Bruce A.
1
Ivens, Björn Sven
1
Jindal, Niket
1
Krishnamurthi, Lakshman
1
Li, Xiaoling
1
Li, Yuewu
1
Marchand, André
1
Marshall, John
1
Misra, Kanishka
1
Monga, Ashwani
1
Neumann, Nico
1
Niederauer, Christian
1
Nijs, Vincent
1
Palmatier, Robert W.
1
Papen, Marie-Christin
1
Pauwels, Koen H.
1
Reinartz, Werner J.
1
Reshadi, Mehrnoosh
1
Roulin, Nicolas
1
Siems, Florian
1
Srivastava, Mona
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
1
Published in...
All
ERIM report series research in management
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
2
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
3
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->