//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pauwels, Koen"
~person:"Stafford, Marla Royne"
~subject:"Markenführung"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Pricing strategy
Advertising effects
39
Werbewirkung
39
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
19
Werbung
17
Internet marketing
8
Online-Marketing
8
Gesundheit
5
Health
5
Marketing management
5
Marketingmanagement
5
USA
5
United States
5
VAR model
5
VAR-Modell
5
Brand image
4
Brand management
4
Children
4
Kinder
4
Markenimage
4
Target group
4
Zielgruppe
4
Brand
3
Lieferantenmanagement
3
Markenartikel
3
Supplier relationship management
3
Theorie
3
Theory
3
Gesundheitswesen
2
Health care system
2
Market research
2
Marktforschung
2
Preismanagement
2
Product Placement
2
Product placement
2
Satisfaction
2
Social Web
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Pauwels, Koen
Stafford, Marla Royne
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Bauer, Hans H.
10
Esch, Franz-Rudolf
10
Huber, Frank
8
Romaniuk, Jenni
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Gurun, Umit G.
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Matvos, Gregor
5
Seru, Amit
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Gijsenberg, Maarten J.
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Klapper, Daniel
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Neumann, Marcus M.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Shelegia, Sandro
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Green advertising and the reluctant consumer
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing analytics : JMA
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
4
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
5
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
6
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->