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~person:"Pauwels, Koen"
~source:"econis"
~subject:"Brand"
~subject:"United States"
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Pauwels, Koen
Kaiser, Harry M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
MSI reports : working paper series
2
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ECONIS (ZBW)
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Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
3
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
4
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
5
Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Yoo, Shijin
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003779742
Saved in:
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