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~person:"Pauwels, Koen"
~subject:"Markenimage"
~subject:"Theory of Planned Behavior"
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Markenimage
Theory of Planned Behavior
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Pauwels, Koen
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International journal of market research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
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2
Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul
;
Colicev, Anatoli
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
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