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~person:"Pauwels, Koen"
~subject:"Marketing management"
~type:"article"
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Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
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