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~person:"Pecotich, Anthony"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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O'Cass, Aron
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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A rose by any other name? : the influence of brand name versus chemical differences in the prescription of antidepressants
Cornish-Ward, Steven P.
;
Pecotich, Anthony
;
O'Cass, Aron
; …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003757936
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