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~person:"Peitz, Martin"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Vergleichende Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Markenimage
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Signalling
6
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6
Product quality
5
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5
Asymmetric information
4
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Aufsatz in Zeitschrift
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Peitz, Martin
Huerta-Zavala, Pilar
3
Calderon-Monge, Esther
2
Hakenes, Hendrik
2
Van Hoye, Greet
2
Adams, Kweku
1
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An, Jake
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1
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1
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1
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1
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1
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1
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1
Berthon, Pierre R.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of industrial organization
2
European economic review : EER
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
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You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
2
With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
3
Umbrella branding and external certification
Hakenes, Hendrik
;
Peitz, Martin
- In:
European economic review : EER
53
(
2009
)
2
,
pp. 186-196
Persistent link: https://www.econbiz.de/10003834328
Saved in:
4
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
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