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~person:"Peitz, Martin"
~subject:"Markenimage"
~subject:"Vergleichende Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Vergleichende Werbung
Signalling
6
Theorie
6
Theory
6
Product quality
5
Produktqualität
5
Asymmetric information
4
Asymmetrische Information
4
Marketing cooperation
3
Marketingkooperation
3
Brand architecture
2
Brand management
2
Markenarchitektur
2
Markenführung
2
Moral Hazard
2
Moral hazard
2
Product labelling
2
Warenkennzeichnung
2
Adverse Selektion
1
Adverse selection
1
Advertising
1
Barriers to entry
1
Brand
1
Brand image
1
Branding
1
Certification intermediary
1
Comparative advertising
1
Consumer behaviour
1
Duopol
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Duopoly
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Exclusive dealing
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Game theory
1
Incumbency advantage
1
Information acquisition
1
Information provision
1
Informationsversorgung
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Konsumentenverhalten
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Lieferantenmanagement
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Markenartikel
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Market entry
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Aufsatz in Zeitschrift
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Graue Literatur
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Peitz, Martin
Huerta-Zavala, Pilar
2
Van Hoye, Greet
2
Agrawal, Jagdish
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An, Jake
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Ayup-González, Jannett
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International journal of industrial organization
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
2
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With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
2
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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