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~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~person:"Viererbl, Benno"
~subject:"Auskunftspflicht"
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Auskunftspflicht
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Television advertising
20
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Television programme
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Corporate disclosure
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Brand image
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Psychology of advertising
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Pelsmacker, Patrick de
Reijmersdal, Eva A. van
Viererbl, Benno
Beckert, Johannes
1
Boerman, Sophie C.
1
De Jans, Steffi
1
Dekker, Kim
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Hudders, Liselot
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Koch, Thomas
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
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