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~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~subject:"Auskunftspflicht"
~subject:"Television programme"
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Auskunftspflicht
Television programme
Fernsehwerbung
19
Television advertising
19
Advertising effects
14
Werbewirkung
14
Product Placement
8
Product placement
8
Belgien
7
Belgium
7
Consumer behaviour
5
Fernsehprogramm
5
Konsumentenverhalten
5
Brand management
4
Interactive media
4
Interaktive Medien
4
Markenführung
4
Advertising
3
Children
3
Computerspiel
3
Corporate disclosure
3
Kinder
3
Target group
3
Unternehmenspublizität
3
Video game
3
Werbung
3
Zielgruppe
3
Brand image
2
Disclosure regulation
2
Markenimage
2
Psychology of advertising
2
Public relations
2
Sponsoring
2
Sponsorship
2
Werbepsychologie
2
brand placement
2
Öffentlichkeitsarbeit
2
Advergames
1
Analysis of variance
1
Bibliometrics
1
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English
7
Author
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Pelsmacker, Patrick de
Reijmersdal, Eva A. van
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Kent, Robert J.
3
Laussel, Didier
3
Romaniuk, Jenni
3
Sonnac, Nathalie
3
Barrowclough, Diana
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Etayo, Cristina
2
Giallombardo, Giovanni
2
Jiang, Houyuan
2
Lajos, Joseph
2
Miglionico, Giovanna
2
Mühl-Benninghaus, Wolfgang
2
Ordabayeva, Nailya
2
Pethig, Rüdiger
2
Rothbauer, Julia
2
Shi, Yang
2
Swaminathan, Srinivasan
2
Sánchez-Tabernero, Alfonso
2
Tegge, Svenja
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Artero, Juan P.
1
Bayo-Moriones, Alberto
1
Beasley, Fred
1
Beckert, Johannes
1
Bee, Colleen C.
1
Bellman, Steven
1
Berg, Christina
1
Bir, Ali Atif
1
Blind, Sofia
1
Blohm, Inga
1
Boerman, Sophie C.
1
Budzinski, Oliver
1
Büchel, Bernhard
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of promotion management : JPM
1
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All
ECONIS (ZBW)
7
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1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
6
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
7
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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