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~person:"Pelsmacker, Patrick de"
~subject:"Belgium"
~subject:"Brand image"
~subject:"Market research"
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Search: subject_exact:"Werbekontaktanalyse"
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Belgium
Brand image
Market research
Advertising effects
57
Werbewirkung
57
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
19
Werbung
19
Belgien
16
Brand management
14
Markenführung
14
Product Placement
14
Product placement
14
Fernsehwerbung
10
Markenimage
10
Television advertising
10
Internet marketing
7
Online-Marketing
7
Emotion
6
Psychology of advertising
6
Target group
6
Werbepsychologie
6
Zielgruppe
6
Brand
5
Brand placement
5
Computerspiel
5
Markenartikel
5
Video game
5
Advertising planning
4
Children
4
Fernsehprogramm
4
Kinder
4
Marketing management
4
Marketingmanagement
4
Persuasion knowledge
4
Television programme
4
Werbeplanung
4
Bibliometrics
3
Bibliometrie
3
Brand extension
3
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7
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7
Conference paper
2
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2
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Graue Literatur
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Language
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English
26
Author
All
Pelsmacker, Patrick de
Dens, Nathalie
16
Gierl, Heribert
10
Verhellen, Yann
8
Sreejesh, S.
7
Vashisht, Devika
7
Bauer, Hans H.
6
Erfgen, Carsten
6
Esch, Franz-Rudolf
6
Langner, Tobias
6
Muehling, Darrel D.
6
Romaniuk, Jenni
6
Cauberghe, Verolien
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Roy, Subhadip
5
Sattler, Henrik
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Geuens, Maggie
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Usman, Osly
4
White, Katherine
4
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
26
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1
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
6
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
9
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
10
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
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