//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pelsmacker, Patrick de"
~subject:"Erfolgsfaktor"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Brand extension
4
Markentransfer
4
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Advertising
1
Advertising planning
1
Analysis of variance
1
Brand
1
Confectionery
1
Markenartikel
1
Market research
1
Marktforschung
1
New product development
1
Personal Computer
1
Personal computer
1
Product quality
1
Produktentwicklung
1
Produktqualität
1
Success factor
1
Süßwaren
1
Varianzanalyse
1
Werbeplanung
1
Werbung
1
advertising
1
brand quality
1
extension
1
parent brand feedback
1
perceived fit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Pelsmacker, Patrick de
Völckner, Franziska
4
Sattler, Henrik
3
Sichtmann, Christina
2
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Brandstätter, Marion
1
Brown, Brian
1
Carter, Robert E.
1
Curry, David J.
1
Datta, Saroj Kumar
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Faßnacht, Martin
1
Ferguson, Graham
1
Foscht, Thomas
1
Gierl, Heribert
1
Goetz, Daniela Maria
1
Gurzki, Hannes
1
Henseler, Jörg
1
Horváth, Csilla
1
Hüttl-Maack, Verena
1
Jacob, Jayanth
1
Jung, Kwon
1
Knoerzer, Katharina
1
Lau, Kong Cheen
1
Liu, Di
1
Lou, Yung-Chien
1
Millemann, Jan Andre
1
Monroe, Kent B.
1
Murugan, Nithya
1
Musante, Michael
1
Panwar, J. S.
1
Paul, Soumi
1
Peng, Chenming
1
Phau, Ian
1
Sarstedt, Marko
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->