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~person:"Peng, Norman"
~person:"Tonks, David"
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Peng, Norman
Tonks, David
Hackley, Christopher E.
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Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
2
Antecedents of luxury brand purchase intention
Hung, Kuang-peng
;
Chen, Annie Huiling
;
Peng, Norman
; …
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 457-467
Persistent link: https://www.econbiz.de/10010217466
Saved in:
3
Are voters, consumers? : a qualitative exploration of the voter-consumer analogy in political marketing
Peng, Norman
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10003843720
Saved in:
4
Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example
Chen, Annie Huiling
;
Peng, Norman
;
Hackley, Christopher E.
- In:
Journal of travel and tourism marketing
25
(
2008
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003786457
Saved in:
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