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~person:"Pennemann, Karin"
~person:"Yan, Ruiliang"
~subject:"Brand management"
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Brand management
Einzelhandel
21
Retail trade
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13
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Game theory
7
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Markenführung
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Pennemann, Karin
Yan, Ruiliang
Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
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Burt, Steven
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Dekimpe, Marnik G.
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Diallo, Mbaye Fall
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Lévy Mangin, Jean-Pierre
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European journal of marketing : EJM
1
European retail research
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Journal of international marketing
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Marketing : ZFP ; journal of research and management
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Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
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ECONIS (ZBW)
6
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1
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
2
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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3
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin
-
2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
Saved in:
4
Retail internationalization in emerging countries : the positioning of global retail brands in China
Pennemann, Karin
-
2013
Persistent link: https://www.econbiz.de/10009758119
Saved in:
5
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
6
Product brand differentiation and dual-channel store performances of a multi-channel retailer
Yan, Ruiliang
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 672-692
Persistent link: https://www.econbiz.de/10003990995
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