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~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~subject:"Österreich"
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Penz, Elfriede
Stumpf, Stephen A.
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Journal of international consumer marketing
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Psychology & marketing
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Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede
;
Schlegelmilch, Bodo B.
;
Stöttinger, Barbara
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
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2
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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