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~person:"Penz, Elfriede"
~subject:"Consumer behaviour"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Theory"
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Consumer behaviour
Gewerblicher Rechtsschutz
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Product counterfeiting
6
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6
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5
Brand image
3
Markenimage
3
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2
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2
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Penz, Elfriede
Belleflamme, Paul
11
Qian, Yi
11
Andrés, Antonio R.
10
Asongu, Simplice A.
10
Chaudhry, Peggy E.
9
Stöttinger, Barbara
9
Asongu, Simplice
8
Banerjee, Dyuti S.
8
Phau, Ian
8
Picard, Pierre M.
7
Bian, Xuemei
6
Martínez Sánchez, Francisco
6
Chan, Ricky Y. K.
5
Sharma, Piyush
5
Stumpf, Stephen A.
5
Xie, Hui
5
Cesareo, Ludovica
4
Chen, Yuxin
4
Engel, Christoph
4
Gabrielli, Veronica
4
Gistri, Giacomo
4
Gong, Qiang
4
Grappi, Silvia
4
Kleine, Marco
4
Poddar, Sougata
4
Scandizzo, Stefania
4
Střelický, Jiří
4
Tjiptono, Fandy
4
Žigić, Krešimir
4
Arli, Denni
3
Baghi, Ilaria
3
Bashir, Irfan
3
Bekir, Insaf
3
Bobrie, François
3
Bounie, David
3
Bourreau, Marc
3
Budiman, Santi
3
Cui, Annie Peng
3
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3
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Psychology & marketing
2
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
2
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
3
Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede
;
Schlegelmilch, Bodo B.
;
Stöttinger, Barbara
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
Saved in:
4
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
5
Original brands and counterfeit brands : do they have anything in common?
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003715671
Saved in:
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