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~person:"Pepels, Werner"
~person:"Voeth, Markus"
~subject:"Theorie"
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Pepels, Werner
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
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2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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3
Industriegütermarketing : bewährte Erkenntnisse und innovative Perspektiven
Backhaus, Klaus
;
Voeth, Markus
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 501-522)
.
2005
Persistent link: https://www.econbiz.de/10003251354
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