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~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~type_genre:"Book section"
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B-to-B-Marketing
Beziehungsmarketing
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Customer satisfaction
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Lieferantenmanagement
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Pepels, Werner
Kleinaltenkamp, Michael
6
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
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ECONIS (ZBW)
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Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
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2
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
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3
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
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