//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pepels, Werner"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Marketingmanagement
50
Marketing management
47
Marketing
40
Theorie
40
Theory
40
Deutschland
28
Germany
28
Produktmanagement
25
Strategisches Management
20
Product management
19
Vertrieb
18
Physical distribution
16
Betriebswirtschaftslehre
15
Kommunikation
15
Business economics
14
Management
14
Unternehmen
14
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Relationship marketing
11
Controlling
10
Werbung
10
Advertising
9
Dienstleistungsmanagement
9
Qualitätsmanagement
9
Service management
9
B-to-B-Marketing
8
Brand management
8
Communication
8
Customer satisfaction
8
Kundenzufriedenheit
8
Markenführung
8
Dienstleistung
7
Wörterbuch
7
Dienstleistungsqualität
6
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
8
Author
All
Pepels, Werner
Kleinaltenkamp, Michael
30
Svensson, Göran
21
Naudé, Peter
18
Henneberg, Stephan
15
Homburg, Christian
15
Johnston, Wesley J.
15
Kowalkowski, Christian
15
Sharma, Arun
14
Ulaga, Wolfgang
14
Lindgreen, Adam
13
Hofmaier, Richard
12
Keränen, Joona
12
Terho, Harri
12
Agnihotri, Raj
11
Backhaus, Klaus
11
Baumgarth, Carsten
11
Di Benedetto, C. Anthony
10
Grewal, Rajdeep
10
Jacob, Frank
10
Kumar, V.
10
Rangarajan, Deva
10
Schmitz, Christian
10
Sridhar, Shrihari
10
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
Geiger, Ingmar
9
Lilien, Gary L.
9
Sharma, Piyush
9
Brennan, Ross
8
Casidy, Riza
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Voeth, Markus
8
Andersen, Poul Houman
7
Brown, Brian P.
7
more ...
less ...
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
4
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
5
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
7
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
8
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->