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~person:"Pepels, Werner"
~subject:"Customer value"
~type:"article"
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Customer value
Beziehungsmarketing
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Customer satisfaction
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Customer service
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Kundenservice
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Kundenzufriedenheit
6
Lieferantenmanagement
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Pepels, Werner
Kumar, V.
28
Eggert, Andreas
12
Keränen, Joona
10
Kleinaltenkamp, Michael
9
Ko, Eunju
9
Skiera, Bernd
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Wiesel, Thorsten
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Heinonen, Kristina
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Kim, Kyung Hoon
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Madhani, Pankaj M.
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Venkatesan, Rajkumar
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Verhoef, Peter C.
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Frow, Pennie
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Georgi, Dominik
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Hadwich, Karsten
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Lilja, Johan
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Neslin, Scott A.
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Rintamäki, Timo
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Tarasi, Crina O.
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Ahn, Jiseon
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Bradlow, Eric T.
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Fader, Peter
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Haenlein, Michael
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Hollebeek, Linda D.
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Krafft, Manfred
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Leone, Robert P.
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Maas, Peter
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Matzler, Kurt
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McColl-Kennedy, Janet R.
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Ngo, Liem Viet
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O'Cass, Aron
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Grundlagen des After Sales Marketing
1
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ECONIS (ZBW)
3
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Zunehmende Bedeutung von Nachkaufphase und Kundenwert
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457864
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2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
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3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
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