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~person:"Pepels, Werner"
~subject:"Dienstleistung"
~type_genre:"Textbook"
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Dienstleistung
Betriebswirtschaftslehre
13
Business economics
13
Deutschland
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Germany
13
Theorie
13
Theory
13
Product management
8
Produktmanagement
8
Management
7
Marketing
6
Marketing management
5
Marketingmanagement
5
Brand management
4
Business process management
4
Dienstleistungsmanagement
4
Fertigungsprogramm
4
Innovation management
4
Innovationsmanagement
4
Markenführung
4
Master production schedule
4
Physical distribution
4
Prozessmanagement
4
Service management
4
Vertrieb
4
Controlling
2
Management control
2
Markenpolitik
2
Advertising
1
B-to-B-Marketing
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Business organization
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Business-to-business marketing
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Communication
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Dienstleistungsbetrieb
1
Dienstleistungsmarketing
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Distribution channel
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Distributionspolitik
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Führung
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Ganzheitliches Denken
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Pepels, Werner
Haller, Sabine
9
Bitner, Mary Jo
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Bruhn, Manfred
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Burr, Wolfgang
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Fitzsimmons, James A.
3
Fitzsimmons, Mona J.
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Gremler, Dwayne D.
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Hillebrecht, Steffen W.
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Meffert, Heribert
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Stephan, Michael
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Zeithaml, Valarie A.
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Clark, Graham
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Johnston, Robert
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Angelis, Jannis
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Bennett, Rebekah
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Bieger, Thomas
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Bordoloi, Sanjeev K.
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Fasnacht, Roger
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Fließ, Sabine
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Fueglistaller, Urs
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Gemmel, Paul
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Grönroos, Christian
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Hofstetter, Helmut
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Kühn, Richard
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McColl-Kennedy, Janet R.
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McManus, John
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Mudie, Peter
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Nankervis, Alan R.
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Pirrie, Angela
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Russell-Bennett, Rebekah
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Van Dierdonck, Roland
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ECONIS (ZBW)
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Dienstleistungs-Marketing-
Management
Pepels, Werner
-
2017
-
3., komplett überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011587667
Saved in:
2
Servicemanagement
Pepels, Werner
-
2012
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010094
Saved in:
3
Servicemanagement
Pepels, Werner
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001919083
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