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~person:"Pepels, Werner"
~subject:"Marketing management"
~type:"article"
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Marketing management
Beziehungsmarketing
6
Customer satisfaction
6
Customer service
6
Kundenservice
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Relationship marketing
6
Supplier relationship management
6
Dienstleistungsqualität
5
Marketingmanagement
5
Product management
5
Produktmanagement
5
Service quality
5
Quality management
4
Qualitätsmanagement
4
B-to-B-Marketing
3
Beschwerdemanagement
3
Brand management
3
Business-to-business marketing
3
Complaint management
3
Customer value
3
Kundenwert
3
Markenführung
3
Measurement
3
Messung
3
Relaunch
3
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
ICT industry
2
IKT-Sektor
2
Inventory management system
2
Market segmentation
2
Marktsegmentierung
2
Organisationsstruktur
2
Organizational structure
2
Service management
2
Theorie
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Theory
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42
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Book section
5
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German
5
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Pepels, Werner
Kumar, V.
30
Bruhn, Manfred
26
Vrontis, Demetris
26
Homburg, Christian
23
O'Cass, Aron
23
Kitchen, Philip J.
21
Meffert, Heribert
21
Morgan, Neil A.
20
Gilmore, Audrey
19
Melewar, T. C.
19
Schultz, Don E.
19
Balmer, John M. T.
17
Bauer, Hans H.
17
Calantone, Roger J.
17
Pitt, Leyland F.
17
Brettel, Malte
16
Esch, Franz-Rudolf
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
15
Hunt, Shelby D.
15
Varadarajan, Rajan
15
Wiedmann, Klaus-Peter
15
Foroudi, Pantea
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Carpenter, Gregory S.
13
Dibb, Sally
13
Diller, Hermann
13
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Blankson, Charles
12
Dekimpe, Marnik G.
12
Jaworski, Bernard J.
12
Ngo, Liem Viet
12
Pauwels, Koen
12
Shankar, Venkatesh
12
Engelen, Andreas
11
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Instrumente zur Gestaltung von After Sales Services
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Source
All
ECONIS (ZBW)
5
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1
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
2
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
4
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
5
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
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