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~person:"Pepels, Werner"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
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Marketing management
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Business-to-business marketing
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Pepels, Werner
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4
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2
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Baaken, Thomas
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1
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1
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1
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ECONIS (ZBW)
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
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2
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
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