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~person:"Pepels, Werner"
~subject:"Marketingmanagement"
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Marketingmanagement
B-to-B-Marketing
11
Business-to-business marketing
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Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
4
Investitionsgütermarketing
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Pepels, Werner
Kleinaltenkamp, Michael
16
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Plinke, Wulff
5
Terho, Harri
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Claßen, Matthias
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Cova, Bernard
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Eggert, Andreas
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Fließ, Sabine
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Guo, Chiquan
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3
Worm, Stefan
3
Yan, Ruiliang
3
Zimmerman, Alan S.
3
Andersen, Poul Houman
2
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Source
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ECONIS (ZBW)
4
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1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
3
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
4
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
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