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~person:"Pepels, Werner"
~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Textbook"
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Werbung
Marketing management
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Marketingmanagement
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Theorie
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Kommunikation
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Beziehungsmarketing
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Integriertes Management
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Pepels, Werner
Bruhn, Manfred
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ECONIS (ZBW)
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Einführung in die Kommunikationspolitik : eine Werbelehre mit Beispielen und Kontrollfragen
Pepels, Werner
-
1997
Persistent link: https://www.econbiz.de/10014011340
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
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