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~person:"Peppers, Don"
~subject:"Kundenorientierung"
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Kundenorientierung
Kundenmanagement
11
Relationship marketing
11
Beziehungsmarketing
10
Computer-assisted marketing
5
Consumer behaviour
5
Customer value
5
IT-gestütztes Marketing
5
Konsumentenverhalten
5
Kundenwert
5
Marketingmanagement
4
Betriebliche Wertschöpfung
3
Value creation
3
Datenverarbeitung
2
Direktmarketing
2
Erfolgsfaktor
2
Kundenbetreuung
2
Kundenforschung
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Marketing
2
Strategic management
2
Strategisches Management
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Success factor
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Beziehungsmanagement
1
Capital income
1
Consumers' preferences
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Customer relations
1
Customer relations.
1
Customer satisfaction
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Information storage and retrieval systems
1
Kapitaleinkommen
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Kundenzufriedenheit
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Learning organization
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Lernende Organisation
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Management
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Marketing information systems
1
Marketing management
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Marketing--Management.
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Marketingstrategie
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English
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Peppers, Don
Bruhn, Manfred
21
Hinterhuber, Hans H.
13
Homburg, Christian
13
Reichwald, Ralf
9
Hadwich, Karsten
8
Muther, Andreas
8
Heinemann, Gerrit
7
Matzler, Kurt
7
Stock-Homburg, Ruth
7
Töpfer, Armin
7
Götz, Klaus
6
Jacob, Frank
6
Nohr, Holger
6
Wildemann, Horst
6
Bogumil, Jörg
5
Fließ, Sabine
5
Kleinaltenkamp, Michael
5
Leimeister, Jan Marco
5
Meister, Holger
5
Meister, Ulla
5
Piller, Frank T.
5
Rogers, Martha
5
Bastian, Harald
4
Bretschneider, Ulrich
4
Durchholz, Christian
4
Fueglistaller, Urs
4
Horváth, Péter
4
Ihl, Christoph
4
Kawohl, Julian
4
Keller, Thomas
4
Kißler, Leo
4
Krcmar, Helmut
4
Künzel, Hansjörg
4
Piller, Frank Thomas
4
Prahalad, Coimbatore K.
4
Quanz, Markus
4
Rath, Verena
4
Schneider, Willy
4
Wolf, Enno E.
4
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Haufe-Management-Praxis
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USB Cologne (EcoSocSci)
3
ECONIS (ZBW)
2
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1
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
2
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don
;
Rogers, Martha
;
Dorf, Bob
-
1999
-
Reprint.
Persistent link: https://www.econbiz.de/10004566766
Saved in:
3
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10000413342
Saved in:
4
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10004182877
Saved in:
5
The one to one future : building relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1997
-
1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
Saved in:
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