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~person:"Perrey, Jesko"
~person:"Schroeder, Jonathan E."
~subject:"Measurement"
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Measurement
Brand management
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Perrey, Jesko
Schroeder, Jonathan E.
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3
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ECONIS (ZBW)
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1
Power brands : measuring, making, and managing brand success
Perrey, Jesko
;
Freundt, Tjark
;
Spillecke, Dennis
-
2015
-
3., rev. ed.
Persistent link: https://www.econbiz.de/10010473211
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2
Power brands : measuring, making and managing brand success
Riesenbeck, Hajo
;
Perrey, Jesko
-
2009
-
2., rev., and enhanced ed.
Persistent link: https://www.econbiz.de/10003684389
Saved in:
3
Power Brands : Measuring, Making and Managing Brand Success
Riesenbeck, Hajo
;
Perrey, Jesko
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003411437
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