Fornerino, M.; D'Hauteville, F.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...