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~person:"Peters, Kay"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Marktinformation"
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Peters, Kay
Mann, Andreas
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International direct marketing : principles, best practices, marketing facts
2
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Direct marketing
1
Perspektiven der Kommunikationspolitik
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ECONIS (ZBW)
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1
Dialogmarketing : Qua vadis?
Mann, Andreas
;
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 345-360)
.
2013
Persistent link: https://www.econbiz.de/10010416522
Saved in:
2
Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen
;
Krafft, Manfred
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 3-40)
.
2007
Persistent link: https://www.econbiz.de/10003600742
Saved in:
3
A successful departure from the beaten track : inteligo identifies new prospects for its services in Poland
Hout, Auke van den
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 67-76)
.
2007
Persistent link: https://www.econbiz.de/10003600756
Saved in:
4
Die Optimierung der Öffnungsquote von Direct-Mailings : eine empirische Studie am Beispiel von Finanzdienstleistern
Peters, Kay
;
Frenzen, Heiko
;
Feld, Sebastian
- In:
Direct marketing
,
(pp. 143-176)
.
2007
Persistent link: https://www.econbiz.de/10003524738
Saved in:
5
Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
Saved in:
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