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~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Customer acquisition"
~type_genre:"Aufsatz in Zeitschrift"
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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