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~person:"Peterson, Robin T."
~person:"Torres, Ivonne M."
~subject:"Ethnische Gruppe"
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Ethnische Gruppe
Print advertising
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Peterson, Robin T.
Torres, Ivonne M.
Antioco, Michael
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Bartsch, Fabian
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Baxter, Susan
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Baxter, Susan C.
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Bernardin, Lidwine
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Briggs, Elten
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Hardy, Anaïk
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Hyman, Michael R.
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Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
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The journal of services marketing
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ECONIS (ZBW)
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1
Services' influence on minority portrayals in magazine advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
2
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
3
Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
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