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~person:"Pethig, Rüdiger"
~person:"Rott, Armin"
~subject:"10.10.1997"
~subject:"Medienökonomik"
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10.10.1997
Medienökonomik
Broadcasting finance
4
Fernsehwerbung
4
Rundfunkfinanzierung
4
Television advertising
4
Deutschland
3
Germany
3
Fernsehprogramm
2
Television programme
2
Theorie
2
Theory
2
Werbung
2
1991-2002
1
Advertising effects
1
Allocation
1
Allokation
1
Break-Even-Analyse
1
Break-even analysis
1
Broadcasting law
1
Commercial television
1
Community law
1
Competition
1
Cost recovery
1
EU-Recht
1
Fernsehen
1
Fernsehmarkt
1
Fernsehsender
1
Finanzierung
1
Kostendeckung
1
Market
1
Market share
1
Markt
1
Marktanteil
1
Media economics
1
Privater Fernsehsender
1
Product Placement
1
Product placement
1
Rundfunkrecht
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Television
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Pethig, Rüdiger
Rott, Armin
Never, Henning
3
Runkel, Marco
3
Eickhof, Norbert
2
Hagen, Jürgen von
2
Kruse, Jörn
2
Seabright, Paul
2
Alexander, Peter J.
1
Argentesi, Elena
1
Armstrong, Mark
1
Blind, Sofia
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Brown, Keith
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Buigues, Pierre-André
1
Friedrichsen, Mike
1
Gloede, Klaus
1
Hope, Einar
1
Ivaldi, Marc
1
Köcher, Anette
1
Lange, Constantin
1
Lewinski, Kai von
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Lindstädt-Dreusicke, Nadine
1
Polo, Michele
1
Rabassa, Valérie
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Rowat, Colin
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Weeds, Helen
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ECONIS (ZBW)
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
Pethig, Rüdiger
(
ed.
);
Blind, Sofia
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10014268014
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