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~person:"Petraca, Marco"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Case study"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
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