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~person:"Petty, Ross D."
~person:"Schwarz, Torsten"
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Advertising regulation
8
Werbebeschränkung
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1879-2009
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Petty, Ross D.
Schwarz, Torsten
Saffer, Henry
8
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7
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7
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7
Waldfogel, Joel
7
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6
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5
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5
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4
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Journal of historical research in marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of advertising : official publication of the American Academy of Advertising
1
Leitfaden Online-Marketing ; [Bd. 1]
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The Sage handbook of advertising
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ECONIS (ZBW)
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1
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
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2
The historic development of modern US advertising regulation
Petty, Ross D.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 524-548
Persistent link: https://www.econbiz.de/10011448293
Saved in:
3
From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
Saved in:
4
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
5
Erfolgreiches Online-Marketing : Schritt für Schritt zum Ziel
Schwarz, Torsten
-
2008
Persistent link: https://www.econbiz.de/10003693641
Saved in:
6
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Saved in:
7
Permission-Marketing
Schwarz, Torsten
-
2007
Persistent link: https://www.econbiz.de/10003551950
Saved in:
8
Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
Saved in:
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