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~person:"Petty, Ross D."
~subject:"United States"
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Brand
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1750-1946
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Petty, Ross D.
Bronnenberg, Bart J.
8
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International journal of advertising : the quarterly review of marketing communications
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
Saved in:
2
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
3
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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