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~person:"Peukert, Christian"
~subject:"Markenartikel"
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Batman forever? : the role of trademarks for reuse in the US comics industry
Kaiser, Franziska
;
Cuntz, Alexander
;
Peukert, Christian
-
2023
is weaker and tied to the era of
digitization
, with a 2% decline in reuse in franchise movies and 9% lower reuse in video …
Persistent link: https://www.econbiz.de/10014252405
Saved in:
2
Batman forever? : the role of trademarks for reuse in the US comics industry
Kaiser, Franziska
;
Cuntz, Alexander
;
Peukert, Christian
- In:
Research policy : policy, management and economic …
52
(
2023
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014483886
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