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~person:"Pfeffermann, Nicole"
~person:"Stumpf, Marcus"
~source:"econis"
~subject:"Marketing"
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
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