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~person:"Pfeffermann, Nicole"
~person:"Stumpf, Marcus"
~source:"econis"
~subject:"Purchase decision"
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Kaufentscheidungen am POS - welche Rolle spielt der Produktgeruch?
Laimer, Isabella
;
Koller, Monika
;
Stumpf, Marcus
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 141-157)
.
2020
Persistent link: https://www.econbiz.de/10012271619
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