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~person:"Pfeiffer, Christiane"
~person:"Rubin, James"
~subject:"Humanities"
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Geisteswissenschaft
4
Brand
2
Culture
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Pfeiffer, Christiane
Rubin, James
DeSarbo, Wayne S.
9
Wedel, Michel
6
Carlucci, Daniela
4
Brockbank, Wayne
3
Castro-Martínez, Elena
3
Handzic, Meliha
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Heinze, Thomas
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Bundesweite Gründerinnenagentur
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BGA-Publikationen
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The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Selbständigkeit von Frauen aus den Geisteswissenschaften ; 2
Forst, Bettina
;
Pfeiffer, Christiane
-
Bundesweite Gründerinnenagentur
-
2009
-
Stand Juli 2009
Persistent link: https://www.econbiz.de/10003888455
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2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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3
Selbständigkeit von Frauen aus den Geisteswissenschaften ; [1]
Pfeiffer, Christiane
-
Bundesweite Gründerinnenagentur
-
2007
-
Stand Februar 2007
Persistent link: https://www.econbiz.de/10003738715
Saved in:
4
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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