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~person:"Phau, Ian"
~subject:"Brand equity"
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Brand equity
Brand management
36
Markenführung
36
Consumer behaviour
32
Konsumentenverhalten
32
Luxury goods
23
Luxusgüter
23
Brand image
22
Markenimage
22
Brand
20
Markenartikel
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Australia
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Australien
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Brand extension
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Emotion
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Beziehungsmarketing
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Relationship marketing
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luxury branding
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Brand love
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Brand loyalty
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Brand personality
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Corporate Social Responsibility
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Corporate social responsibility
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Gesellschaft
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Ingredient branding
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Luxury brand
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Luxury brand attachment
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Luxury brands
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Measurement
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Messung
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Phau, Ian
Guzman, Francisco
7
Gil Saura, Irene
5
Iglesias, Oriol
5
Anselmsson, Johan
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
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Barrio-García, Salvador del
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Keller, Kevin Lane
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Luce, Fernando Bins
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Markovic, Stefan
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Oliveira, Marta Olivia Rovedder de
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Silveira, Cleo Schmitt
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Zarantonello, Lia
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Abril Barrie, Carmen
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Alfaro, Manuel
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Augusto, Mário Gomes
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Baalbaki, Sally
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Bondesson, Niklas
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Böger, Daniel
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Chahal, Hardeep
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Chatzipanagiotou, Kalliopi
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Decker, Reinhold
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He, Qiuqin
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Heinberg, Martin
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Herrmann, Andreas
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Australasian marketing journal
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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1
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
2
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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