//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
~subject:"Fashion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fashion
Brand extension
6
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Markentransfer
6
Brand management
4
Markenführung
4
Australia
2
Australien
2
Brand
2
Brand personality
2
Jugendliche
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Youth
2
Affect
1
Brand equity
1
Brand personality dilution
1
Computerspiel
1
Erfolgsfaktor
1
Experiment
1
Fit
1
Gamers
1
Gender
1
Geschlecht
1
Grounded Theory
1
Grounded theory
1
Identity construction
1
Luxury brand
1
Mode
1
Perception
1
Perceptual fit
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product quality
1
Produktqualität
1
Reputation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Phau, Ian
Choi, Tsan-Ming
2
Liu, Shuk-ching
2
Behrens, Stefan
1
Brengman, Malaika
1
Carduck, Juliane
1
Cedrola, Elena
1
Chalip, Laurence Hilmond
1
Cheong, Edith
1
Gloria Wu, D.
1
Hanslin, Kamilla
1
Hennigs, Nadine
1
Hill, Jessica
1
Janssens, Wim
1
Jiménez-Zarco, Ana Isabel
1
Jin, Byoungho
1
Klarmann, Christiane
1
Lee, Hyun-hwa
1
Liu, Na
1
Mak, Joseph
1
Moreno-Gavara, Carmen
1
Rindell, Anne
1
Streukens, Sandra
1
Swinnen, Gilbert
1
To, Yeuk-ting
1
Wiedmann, Klaus-Peter
1
Willems, Kim
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->