//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phillips, Barbara J."
~person:"Smith, Ken"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitungsanzeige"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
7
Printwerbung
7
USA
5
United States
5
Advertising effects
3
Werbewirkung
3
Consumer behaviour
2
Konsumentenverhalten
2
1969-2002
1
1994
1
1999
1
Advertising
1
Anthropologie
1
Anthropology
1
Brand image
1
Competition
1
Emotion
1
Fashion
1
Frauen
1
Markenimage
1
Mode
1
Nordamerika
1
North America
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preismanagement
1
Pricing strategy
1
Product design
1
Produktgestaltung
1
Profitability
1
Psychology of advertising
1
Rentabilität
1
USA (Midwest)
1
USA (Mittlerer Westen)
1
USA (Western States)
1
USA (Weststaaten)
1
Werbepsychologie
1
Werbung
1
Wettbewerb
1
Women
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Phillips, Barbara J.
Smith, Ken
Kaiser, Ulrich
17
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Mulken, Margot van
6
Pelz, Richard
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Sriram, S.
4
Torres, Ivonne M.
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
Domsch, Michel E.
3
Familant, Norman
3
more ...
less ...
Published in...
All
The journal of media economics
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
2
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
3
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
4
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
5
Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
Saved in:
6
Preprints versus display advertising : which is more profitable for nondaily newspapers?
Smith, Ken
- In:
The journal of media economics
12
(
1999
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10001441932
Saved in:
7
Intermedia competition for advertising in small daily markets
Smith, Ken
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 29-45
Persistent link: https://www.econbiz.de/10001201602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->