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~person:"Phillips, Robert"
~subject:"Brand management"
~subject:"Television advertising"
~type:"article"
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Brand management
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Phillips, Robert
Förster, Kati
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Kind, Hans Jarle
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The Oxford handbook of pricing management
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Television Advertisement Pricing in the United States
Phillips, Robert
;
Young, Graham
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882268
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